Your customers discover with you. Then they leap off to the underlying Supplier to transact. This is a recipe for churn.
Automation Cloud Smart Actions gives you the full checkout or purchase funnel – and the radical conversion benefits which come with it – often as much as a 49% improvement.
Own the full customer experience, and stay miles ahead of the competition.
Marketplaces, Metasearch and price comparison websites give customers amazing search experiences. But because there aren’t reliable APIs for checkout they redirect their users to the supplier websites, causing friction and churn.
Smart Actions uses web automation to provide the missing checkout API, allowing aggregators to build a low friction CX and own the full funnel. User’s stay on their sites rather than getting redirected. This scales to cover any supplier, maintains 99.9%+ reliability and brings critical full-funnel insights. Most importantly, it means happier customers and more sales.
There's often no viable API connectivity for critical services that are available on third-party websites.
Smart Actions gives you an API for any online interaction, like checkout, booking or task completion.
A Broadband Comparison website
This Broadband Comparison site provided an incredible search experience that their customers loved. However, the journey on their site ended there – customers buy on the underlying site.
Reliable APIs for buying broadband don’t exist. The user had to click-out to the relevant telecoms website to purchase. This leads to a lot of churn. The user experience was clumsy and the various, third-party sales funnels are inconsistent and often suboptimal.
With Smart Actions, the Broadband Comparison website now controls the full, transactional sales funnel on their site. They provide the end-to-end CX, from search all the way through to purchase.
This is a smooth, low-friction experience which works optimally for new customers and is a matter of a couple of taps for those with a profile. Conversion is around 49% higher than it was before.
When a customer chooses a particular deal from their search results, Smart Actions automates the underlying supplier in the Automation Cloud. Our robots load the website in a real Chrome browser and as the customer fills in the forms on the Comparison site Smart Actions replicates those actions on the provider’s website.
Smart Actions provides the connections to all the suppliers our client needs for purchase. Our robots follow a flexible ‘script’ that interacts with the provider’s site just like a human does. It fills out all the fields and purchases the package with the customer’s payment card. Payments use the Automation Cloud’s Level 1 PCI Compliant secure Vault.
When complete the customer is shown the order confirmation and receives an email from the supplier exactly as they would had they purchased on the provider’s site themselves.
If the customer already has an account with the Comparison site, then the process is even lower-friction. All the data can be sent up-front so all the user has to do is click ‘buy’ and the transaction is made with almost no interaction – like magic.
Smart Actions provides highly robust connections and operates at whatever scale is needed by the Broadband Comparison site.
Smart Actions performs any type of action that follows an interactive flow on a website. Generally, if a human can do it in a browser, Smart Actions can automate it at scale.
We work in many verticals – travel, retail, financial services, events and others. The tasks Smart Actions performs might involve a purchase – like buying a product – or may not – like flight check-in, or arranging a loan.
We also integrate and consolidate traditional APIs to combine powerful interactions within a single integration. This removes overhead and technical burden on our client Dev teams.
There are a few transactional APIs around, but coverage is patchy. We can connect any supplier so you can transact on your full-spectrum of Suppliers.
You integrate against a single, stable API, directly or using our libraries. That means one connection for all your suppliers. This reduces the support overhead in your development team, freeing them to work on other revenue generating projects.Get in touch about your use-case
We drive more sales, consistently and securely. Our partners benefit from better relationships and commission efficiencies because of improved sales and performance.
The underlying Supplier also retains the customer data so they can remarket as if the customer landed on their website.Discover more
Customer experience is king. We provide you with the complete funnel, turning your beautiful search experience into a full service.
Your expert brand and design team can control the full, end-to-end CX, meaning much deeper control and a full data and analytics view.
We’ll work with you and your team to demo how powerful the Automation Cloud is and how it can benefit your business and use-case.